Intergalactic: The Heretic Prophet
The Game Awardswas just as exciting this class as the rest period , observe the most outstanding title from 2024 while showcasing some exciting new ones . Despite the ballyhoo generated by each of the trailers , one of the most controversial was Naughty Dog ’s upcoming plot , which aims to be the start of a fruitful dealership for the award - winning studio apartment . Thetrailer forIntergalactic : The Heretic Prophetitself looks fairly promising with a unique portmanteau of retro and sci - fi aesthetics with a striking colour palette , It was overshadowed by the overwhelming amount of intersection placements seen throughout the drone .
Intergalactic: The Heretic Prophet Has A Lot Of Product Placement
Product Inclusions That Overshadowed An Exciting Announcement
While the initial outcry was a bit overstated , it ’s straight thatIntergalacticdoesn’t shy away from assume its product placements on its sleeve . In multiple scenes throughout the announcement poke , some well - known brands such as Porsche , Adidas , and Sony were quickly identifiable from their focal point in their several scenes . While it ’s far too former to tell how much these product placements play a role inIntergalactic ’s sci - fi gameplay , it ’s unmortgaged they ’re going to be an unavoidable part of the experience .
The Witcher 4 is certainly the reveal that I ’m most excited about , but there were some other things I did n’t know about that invoke to me . The new Mafia game look fantastic , as does the new Naughty Dog plot , Intergalactic . I have doubts that I ’ll have time to play all of them , but it was fun watching the trailers and I hope they become out as good as they appear !
Product Placement Could Help Sustain The Gaming Industry
Keeping Costs Down Without Affecting The Price For Players
With the demand for more grand and detailed game growing each twelvemonth , many developers are having a hard time maintain up with the ever - increasing touchstone to fulfil instrumentalist . To put it into view , Naughty Dog ’s ownThe Last Of Us 2cost roughly $ 220 million to prepare , which nearly doubled the count on $ 100 - 150 million that the idiot box show required , as note byTheLastofUsNewson X.
To play off these rise price of development that can easily strain hundreds of millions of dollars , many studio have resorted to increase the base cost of game themselves , while offer up even more advanced additions that can raise each discharge to stupefying amount of over double their asking price .
While one of the extra deluxe or bounty additions is n’t necessary to savor a modern gaming experience , give the increased infrastructure price is an unavoidable conclusion for rooter . One way of life developers could match their arise budget is by introducing varied ware placements , which would allow them to endeavor for greater heights without losing favour by hurt their instrumentalist base . In a time when the price of game seems to be at an all - time high , this might just be the perfect solvent to sustain the growing financial essential in the gaming industry .
Does Product Placement Distract From Game Narratives?
Thematic Choices Can Go A Long Way To Add Immersion
While mathematical product placements are a surefire way to ruin submergence for most game , taking the role player out of the experience by telling them they ’re relish a product rather than an experience . Nobody enjoys the feeling of watching an ad , especially when there ’s no way to bound off it , but there are still plenty of ways their inclusion can serve beef up rather than take away from a game with a exchangeable stage setting toIntergalactic . Modern game could startembracing production placementrather than wear down it as a badge of shame , incorporate it into the gameplay in a more innate direction that pairs with the setting rather than sweep over it .
It ’s hard to imagineIntergalactic ’s level of production placement being in aclassic Naughty Dog gamelikeJack and DaxterorUncharted , it ’s still too other to evidence if it ’s an out - of - place cellular inclusion for the setting ofIntergalactic . Some viewers likeFrontlineGameron X have already point out howIntergalactic ’s product placements are absolutely normal inclusion for its retro - futuristic setting , with others adding that the intersection shown do n’t have substantial - life counterparts , and are strictly decorative licenses .
WithIntergalactictaking position in an substitute universe where space travel was created right smart back in the 1980s , it has clear intake from other retro - futuristic spiritualist like Cowboy Bebop or Akira as well , whose product placements are a completely born cellular inclusion . GivenIntergalactic’ssetting of an alternate interlingual rendition of our world , sci - fi versions of existing brand can aid to ground the game in reality rather than completely remove thespian immersion . This construct holds especially unfeigned if its thematic intake tie into the retro style ofIntergalactic ’s Sony CD picker , which contrasts with its shiny Porsche spaceship .
Custom Image by Steven Garrard
Intergalactic Could Be A Major Shift In How Games Are Made
A New Direction For The Triple-A Gaming Industry
Intergalacticalso sharesa somewhat interchangeable take on sci - fi as one of thebest laughable - root on game , Marvel Guardians of the Galaxy , where the protagonist Peter Quill ’s Sony Walkman plays a core part in his character and personality . While it ’s a bit hard to imagine howIntergalactic ’s protagonist Jordan ’s glowing Adidas shoe have a similar consequence , her use of a Sony phone system on a futuristic ship already seems to take some intake from the democratic quality .
Product arrangement in gaming as a source of revenue could be riding on the achiever of Naughty Dog’sIntergalactic .
The future of ware positioning in gaming as a source of gross could be riding on the succeeder of Naughty Dog’sIntergalactic , which could prove to be a groovy chance for triplex - A studios . Despite the welfare of increased production locating for both players and developers , there are always added risks involved when it comes to work with modified license . Death Strandingis one plot with a fairly positive reception for its blatant Cartesian product placement featuring Monster Energy as a cardinal resource for survival , but its inclusion was quietlyremoved from the director ’s cutre - discharge , in all probability due to exhale licenses .
Sources : Naughty Dog / YouTube , FrontlineGamer / X
In the interest of full disclosure and transparentness , Screen Rant confirms it is on the judging board at The Game Awards 2024 . Our editorial mental process is separate from our contributions to judging , and as such , our panel cellular inclusion does not compromise our journalistic unity .
