Related
Back in December 2024 , anime rooter were appall and transport when fast - food monster McDonald ’s announce a groundbreaking ceremony collaboration withNeon Genesis Evangelion . Through an online lottery organisation , favourable winners could pre - order an over-the-top readiness ofEvatoys that transformed the iconic mecha Units fromEvangelioninto a Big Mac , fries , and a indulgent drink . bright otaku from around the world clamber to secure the desired set of three toys , priced at 3,900 hankering ( around $ 25 USD ) , and uneasily awaited the results of the lottery .
On January 27th , McDonald ’s locating in Japan shocked visitors by sell theEvangelionHappy Meal toy directly over the replication , no pre - orders necessitate . Many sports fan were shiver by the unexpected chance to snaffle the box lot of three toys without the fuss of the lottery . However , others who had stop up their pre - rescript weeks in the first place expressed frustration , wonder if their efforts had been in vain . It appear that the pre - monastic order for theEvangeliontoys did not deal out as anticipated , cue McDonald ’s to disperse the remaining stock at storage across Japan .
Evangelion-Themed Burgers Add to the Fun
Eva Unit-01 Gets a McDonald’s Makeover in Commercials
Despite the mixed reaction to the toy release , fan accord that theEvangelionx McDonald ’s promotionwas a creative and gratifying result . In addition to the transforming toy , McDonald ’s Japan introduced a lineup ofEvangelion - theme burgers . Menu items include “ Sliced Potatoes and Thick Beef , ” “ Mexican Cheese Chicken , ” and “ Cheese Double Teriyaki , ” all served in limited wrap inspired by the NERV constitution ’s hive - like figurer readouts from the gum anime . The textured behind added an extra speck of detail to the quislingism .
Despite being a breakout character for the series , Evangelion Almighty Hideaki Anno did n’t seem to believe too extremely of Rei – or much at all .
Perhaps the most memorable panorama of the promotion was the series of commercials aired in Japan . These ads reimagined classic moments fromNeon Genesis Evangelionwith a fast - nutrient twist , even introducing a new mecha to the franchise : Type - M. This repaint variant of Eva Unit-01 featured red and yellow colors , put forward the iconic McDonald ’s stigmatization . The commercial message captured the playful intent of the collaboration and delighted fans with their creativity .
McDonald’s Expands Pop Culture Collaborations
A Mixed Meal for Evangelion Fans
McDonald ’s Japan has been increasingly bosom dad culture collaborations in recent days . In 2024 , they launched a successfulGodzilla - themed promotionfeaturing collectible Bearbrick figures of McDonald Land case dressed as kaiju . Unlike theEvangelionpromotion , the Godzilla toy were not sell over the sideboard , and the hunting expedition ran smoothly from offset to finish .
Neon Genesis Evangelion ’s terminal two episodes are some of the most controversial in gum anime history , but they ’re also a perfect ending to the series .
In trueNeon Genesis Evangelionfashion , the collaborationism sparked mixed reactions among fan . While some celebrated their good fate , others were allow for query the loveliness of the lottery system and the unexpected retail availability . For some , it was a Happy Meal ; for others , it was anything but .
Source :X ( formerly Twitter )
