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Many of thebiggest franchise of all timehave employ product emplacement in their movies , and many films , especially those take at young watcher , have continually used subtle product placement to influence their interview . On some function , this cunning form of advertising was anything but insidious , with some trulybizarre mathematical product placementdecisions being made . Whileproduct placement does n’t necessarily make a picture show spoiled , it can rub audiences the wrong mode and feel rather exploitatory if overdone to an absurd degree .
10Haunted Mansion (2023)
Haunted Mansion featured dozens of well-known brands
While it ’s understandable that company often volunteer essential financing for movies to be made in exchange for product placement , when it amount to a multi - billion dollar mark pot like Disney , it sometimes find like they should rein it in a bit . This was certainly the pillowcase withHaunted Mansionfrom 2023,the 2d film adaptation of Walt Disney ’s eponymous report park attraction . As the story of an astrophysicist , psychic , priest , and historian attempt to exorcize the ghostly inhabitants of a building , this supernatural story had far more Cartesian product placement than could jolly be expected from a kids ’ movie .
The abrasive truth was that the production emplacement inHaunted Mansionwas distracting , as BMW cars , Dell computers , U - Haul vehicle , and dozens more merchandise were demonstrate on projection screen at every opportunity . This type of ever - present ware placement in a flick choose viewer out of the film - watching experience and makes them finger like they are just consumers to be advertised to , as opposed to motion picture fans just desire to watch a good story . Add to this the critical and commercial-grade failure ofHaunted Mansion , and it was a total disappointment .
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Based on the Disney musical theme park ride of the same name , Haunted Mansion is a supernatural comedy that share no element with the prior films . Rosario Dawson whiz as Gabbie , a single mother with a son looking to set out over and happens upon a mansion that seems too dependable to be true in New Orleans - and her hunch shew correct . To resolve her ghostly trouble , Gabbie seeks the assistance of a priest and a widow paranormal expert , a psychical , and a historian to hopefully rid her home of undesirable guests .
9The Fast And The Furious: Tokyo Drift (2006)
Tokyo Drift made product placement an essential aspect of one of its characters
As a enfranchisement that focuses on gang of street racers , some railway car - base product placement makes logical sense , although by the timeThe Fast and the Furious : Tokyo Driftwas released in 2006 , this serial took thing too far . It was not just cars on display , as it was cursorily patent that every chance to publicise all kinds of producers was utilise in this film . While product placement should subconsciously affect viewers and be scantily detectable , it was in truth jarring just how many token were shoehorn into this whirl - off story about a tumultuous American stripling moving to Tokyo .
If viewers stopped to pay attention , they ’d be appalled to notice Cartesian product in practically every panorama ofTokyo Drift . Eagle - eye viewers would notice a bottleful of Tabasco inexplicably aviate through the air when Sean crashed his automobile , the Snickers chocolate bar that Twinkie bring to the political party , and the then cutting - sharpness melodic accoutrement of an iPod given serious prominence , showcasing thatTokyo Drift’sproduct placement was not just about vehicles . While it wasTwinkie ’s side hustle selling consumer goodsthat allowed the filmmaker to push whatever products they desired into the moving-picture show , it was impossible not to be distract by all the ads .
The Fast and the fierce : Tokyo Drift is the third installing in the degenerate and Furious franchise . Tokyo Drift follows Sean Boswell , a car - loving teenager ship off to hold up with his Navy lieutenant beginner in Tokyo when his racing antics rule him running foul of the legal philosophy . When Sean discovers Tokyo ’s night life , he embraces the grave underground world of drift racing .
8Die Another Day (2002)
Die Another Day was mockingly retitled Buy Another Day by news outlets
From homo ’s designer clothing to iconic athletics cars like the Aston Martin , theJames Bondfranchise has never shied away from embracing the power of product positioning in movies . Of all the characters who could get away with vend some product , the MI6 agent with the codename 007 was an obvious choice , as his suave edification and irresistible magical spell made him an aspirational picture for military man worldwide . However , one movie that operate too far wasDie Another Day , Pierce Brosnan ’s last entry , whose blazing product placement drew widespread critique .
ames Bond is bewitch and tortured during a delegacy in North Korea , but after 14 calendar month , he is change for a North Korean captive . plunder of his 00 position and ascertain to clear his name , adhesion embarks on a globe - trotting quest to expose a two-timer and stop a ruinous secret plan . Teaming up with the puzzling NSA federal agent Jinx , he tracks down a diamond mogul with a ominous connection to his past . The missionary post leads Bond to an ice palace in Iceland and a mellow - technical school orbiter capable of devastating devastation .
7Cobra (1986)
Cobra featured products at every turn
Sylvester Stallone sought to rival the action hero stylings of his biggest competitor , Arnold Schwarzenegger , withCobra . This over - the - top violent action movie escort Stallone wreak a no - nonsense cop named Lieutenant Marion " Cobra " Cobretti , who was not afraid to get his hands unsportsmanlike and brutally shoot down in the name of judge . With so much gunshot and meat - racing fierceness , viewing audience may not notice just how much product locating there was throughoutCobra .
The product emplacement ofCobrawas in full force right from the opening tantrum , when a hostage situation occurred in a supermarket . Here , Stallone saves the day , but not before chug a Pepsi in the midsection of the ordeal and allowing the camera plenty of time to linger on the litany of production on display in the supermarket . Even as the incarnation of sodding maleness , Stallone even watches a Toys R Us commercial on video inCobra . This was 1980s - style product arrangement at its infrangible height , and it is inconceivable not to notice it when rewatchingCobratoday .
In Cobra , a genius mathematician turn vigilante and utilize his intellect to execute intricate crime while police force attempt to cop him . As the news report progresses , layers of whodunit unravel , leading to a fascinate narration meet with suspense and rational duel .
6Transformers: Age of Extinction (2014)
Age of Extinction won an award for most product placement in a film
Blockbuster moving picture are always a hotbed for Cartesian product positioning , but the fourth entry in Michael Bay’sTransformersseries stood out as truly ridiculous . WhileTransformers : Age of Extinctionmay have snubbed at the Oscars , one award it did manage to nab was an annual Brandcameo product placement award ( viaThe Guardian . ) This robotic sci - fi picture show encourage 55 separate brands , including Armani , Budweiser , and Yili Milk River , and even had Chinese brands edit into the movie , specifically for the Formosan food market .
transformer : Age of Extinction follows inventor Cade Yeager and the Autobots , lead by Optimus Prime , as they face up a wispy organization and a unnerving ancient enemy . put after the battle of Chicago , the film explore humanity ’s convalescence and a Modern conspiracy that threaten Earth ’s future in this action - packed continuance .
5Space Jam - A New Legacy (2021)
The originalSpace Jammovie from 1996 was rightfully like lightning in a bottleful , as everything about it just worked , and it became a major hit at the box office and a nostalgic favorite forLooney Tune - love Millennials . Warner Bros was keen to cash in on the nostalgia factor with the bequest sequelSpace Jam - A New Legacyin 2021 , yet the results were far from successful . As a box seat office bomb calorimeter whose humor , runtime , and product placement received widespread criticism , Space Jam - A New Legacywas the perfect summation of what not to do when making a bequest subsequence .
In 2021 , the furor classical Space Jam in conclusion received a sequel with Space Jam : A New Legacy . This verbatim sequel was directed by Malcolm D. Lee and features a casting of Looney Tunes character reference and NBA hotshot LeBron James . This release sees a rogue A.I. that get and push the basketball game icon to create a squad to compete against its own .
4Cast Away (2000)
Cast Away had a major brand built into its entire premise
The Robert Zemeckis and Tom Hanks selection dramaCast Awaybrought to take care classic tale likeRobinson Crusoeas the stranded FedEx systems analyst Chuck Nolan must fend for himself for eld on a abandoned island . With nothing but ware arrangement to keep him fellowship , Chuck even resort to talking to a Wilson brand volleyball , who becomes his closest friend and whose loss toward the goal of the film was a genuine minute of emotional devastation for any full - hearted looker .
Cast off feature Tom Hanks as a FedEx executive who was hellbent on time efficiency . But did the companionship pay for intersection placement in the moving-picture show ?
It ’s clear that FedEx got a lot of promotion throughCast aside , as their service were key to the plot of the moving-picture show , and their logotype was prominent throughout many scenes . While the company was an important influence on the pic , FedEx did not pay for product placement inCast aside . However , according to a 2000 clause fromThe Sacramento Bee , FedEx intelligibly " oversee the brand ’s participation , ” and Gail Christensen , the supervise director of global stigma direction at the time , described FedEx as “ a character in this moving-picture show ” that “ exceed ware emplacement . ”
guide by Robert Zemeckis in his second collaboration with Tom Hanks , Cast Away tells the story of FedEx executive director Chuck Noland , who strive to survive in a abandoned island after a sheet crash . The film , which mostly takes place in the uninhabited island , make Hanks a Golden Globe for Best Actor in a preeminent Role .
3Barbie (2023)
Barbie was a major marketing opportunity for Mattel
WhileBarbiefeatured constant advertising for Mattel , it was also an artistically rich story with deal to say about the event Barbie dolls have on untested little girl perception of womanhood , with Ken ( Ryan Gosling ) being a great example of the negative impact of toxic masculinity in action at law . Viewers connect with theBarbiemovie on a deep level , and it even became the highest - grossing film of 2023 . However , one potentially negative effect of this success is the litany ofupcoming moving-picture show found on Mattel toys , which might drop the artistically fulfil scene and just keep the product placement .
Barbie is a motion picture adaption of the generational iconic plaything target by Greta Gerwig , who co - pen the script with Noah Baumbach . The film centers on Margot Robbie ’s Barbie who is expelled from Barbieland and travels with Ken ( Ryan Gosling ) to the real world in search of happiness . The celluloid also star Simu Liu , Will Ferrell , and several other famous celebrities in cameo role .
2The Amazing Spider-Man 2 (2014)
The Amazing Spider-Man 2 focused on all things Sony
Tech companies often have rule they make movies follow , and Sony made full use of their major power as the distributor when makingThe Amazing Spider - Man 2 . This was Andrew Garfield ’s 2nd outing as the new web - slinger known as Peter Parker , and one character variety audiences saw was this superpowered teenager ’s dearest for all thing Sony . Everything from phones , laptop computer , televisions , and other merchandise was packed into the movie . The biggest example of this was Peter Parker ’s bedchamber , which was sate with so much Sony technical school that it bordered on the idiotic .
Spider - Man ’s bedroom not only had electronics , as it push everything that Sony was involved in , with his paries even featuring the poster for the classic Sony filmDogtown and the Z - Boys . Even in scene that were supposed to be highly excited between Parker and his Aunt May , audiences can still spot an absurdly large Sony TV sit on her nightstand . Although product placement can be a good way to subtly push within a motion picture , The Amazing Spider - Man 2was anything but subtleand feel totally over - the - top .
In The Amazing Spider - Man 2 , Andrew Garfield returns to the role of Peter Parker / Spider - Man , dealing with balancing his life as a high schooling student and his responsibility as a hero . After reconnecting with his honest-to-god friend , Harry Osborn , Peter learns details regarding his later father ’s mysterious past and begins to connect the dit that his father ’s fade , the egress of newfangled supervillains , and other dark transaction in his city are all connect to Oscorp .
Custom image by Ana Nieves.
1Josie And The Pussycats (2001)
Josie and the Pussycats made its product placement a running gag
When it comes to product position in film , one dismissal stood above them all , and that was the satiric musicalJosie and the Pussycats . This hilarious religious cult favorite did n’t fare well at the box office but has since gained some retrospective acclaim for the agency it leaned into the farcical nature of the corporatization of the music industry and used its excessive product emplacement to make a point about the commodification of graphics . In line with its topic of subliminalmessaging , Josie and the Pussycatsfeatured products in practically every sceneof the film .
This inordinate amount of product location advertize everything from Evian water system to the Sega Dreamcast , and it was arduous to indicate against the idea that this was a hypocritical and inflated decision . Josie and the Pussycatstried to have its patty and eat it too by usingproduct placementto mock product position . However , consort toBuzzFeed , none of the brands featured inJosie and the Pussycatspaid for their products to be include , which makes this run gag feel more or less less subtle .
Josie and the Pussycats follow the journeying of Josie , Melody , and Val , small - town musicians who reach stardom with their rock ‘n’ roll band . As fame and luck total their way , they uncover a schema by industry executives assay to manipulate America ’s young , force the band to ascertain a way to clear their public figure .
Based on the Disney theme park ride of the same name, Haunted Mansion is a supernatural comedy that shares no elements with the prior films. Rosario Dawson stars as Gabbie, a single mother with a son looking to start over and happens upon a mansion that seems too good to be true in New Orleans - and her hunch proves correct. To resolve her ghostly problem, Gabbie seeks the help of a priest and a widowed paranormal expert, a psychic, and a historian to hopefully rid her home of unwanted guests.
informant : BBC , The Guardian , ABC News , The Sacramento Bee , BuzzFeed
Based on the Disney theme park ride of the same name, Haunted Mansion is a supernatural comedy that shares no elements with the prior films. Rosario Dawson stars as Gabbie, a single mother with a son looking to start over and happens upon a mansion that seems too good to be true in New Orleans - and her hunch proves correct. To resolve her ghostly problem, Gabbie seeks the help of a priest and a widowed paranormal expert, a psychic, and a historian to hopefully rid her home of unwanted guests.
The Fast and the Furious: Tokyo Drift is the third installment in the Fast and Furious franchise. Tokyo Drift follows Sean Boswell, a car-loving teenager shipped off to live with his Navy lieutenant father in Tokyo when his racing antics find him running foul of the law. When Sean discovers Tokyo’s nightlife, he embraces the dangerous underground world of drift racing.
ames Bond is captured and tortured during a mission in North Korea, but after 14 months, he is exchanged for a North Korean prisoner. Stripped of his 00 status and determined to clear his name, Bond embarks on a globe-trotting quest to uncover a traitor and stop a catastrophic plot. Teaming up with the enigmatic NSA agent Jinx, he tracks down a diamond mogul with a sinister connection to his past. The mission leads Bond to an ice palace in Iceland and a high-tech satellite capable of devastating destruction.
In Cobra, a genius mathematician turns vigilante and uses his intellect to execute intricate crimes while police attempt to apprehend him. As the story progresses, layers of mystery unravel, leading to a gripping narrative filled with suspense and intellectual duels.
Transformers: Age of Extinction follows inventor Cade Yeager and the Autobots, led by Optimus Prime, as they confront a shadowy organization and a formidable ancient enemy. Set after the battle of Chicago, the film explores humanity’s recovery and a new conspiracy that threatens Earth’s future in this action-packed continuation.
In 2021, the cult classic Space Jam finally received a sequel with Space Jam: A New Legacy. This direct sequel was directed by Malcolm D. Lee and features a cast of Looney Tunes characters and NBA superstar LeBron James. This release sees a rogue A.I. that captures and forces the Basketball icon to create a team to compete against its own.
Directed by Robert Zemeckis in his second collaboration with Tom Hanks, Cast Away tells the story of FedEx executive Chuck Noland, who strives to survive in a deserted island after a plane crash. The film, which mostly takes place in the uninhabited island, earned Hanks a Golden Globe for Best Actor in a Leading Role.
Barbie is a film adaptation of the generational iconic toy directed by Greta Gerwig, who co-wrote the script with Noah Baumbach. The film centers on Margot Robbie’s Barbie who is expelled from Barbieland and travels with Ken (Ryan Gosling) to the real world in search of happiness. The film also stars Simu Liu, Will Ferrell, and several other famous celebrities in cameo roles.
In The Amazing Spider-Man 2, Andrew Garfield returns to the role of Peter Parker/Spider-Man, dealing with balancing his life as a high school student and his responsibilities as a hero. After reconnecting with his old friend, Harry Osborn, Peter learns details regarding his late father’s mysterious past and begins to connect the dots that his father’s disappearance, the emergence of new supervillains, and other dark dealings in his city are all connected to Oscorp.
Josie and the Pussycats follows the journey of Josie, Melody, and Val, small-town musicians who achieve stardom with their rock band. As fame and fortune come their way, they uncover a scheme by industry executives attempting to manipulate America’s youth, forcing the band to find a way to clear their names.
